Registration Opens May 1, 2026

Are you ready to create an unforgettable client experience and build a sustainable, profitable photography business? 

When you sell digital files, you lose control over the quality of your work, leave money on the table, and risk your images sitting forgotten on a hard drive. In this class, I’ll show you how to break free from the digital trap and embrace a full-service approach with In-Person Sales (IPS). By selling beautiful, tangible products like wall art and albums, or even digital files (yes, I sell those too, but in a tangible way), you’ll elevate your client experience, increase your income, and distinguish yourself from commodity-based, and AI offerings.

Join me to discover how IPS can help you connect more deeply with your clients, build a sustainable business, and have your clients raving about, and sharing, their experience with you. 

Tracy Allard is a self-described escapee from the corporate world who traded an international sales management career for photography after accepting an early retirement package in 2013. What began as a long-dormant creative interest quickly became a full-time pursuit, leading to the launch of Penny Whistle Photography in Carrollton, Texas. Now celebrating 10 years in business, Tracy serves the greater Dallas–Fort Worth metroplex with family, high school senior, pet, equine, and branding photography, along with corporate headshots and commercial imagery.

Tracy earned her Certified Professional Photographer (CPP) designation in 2018 and her Master of Photography degree in 2023, and Photographic Craftsman in 2025. Her work has been recognized at the local, state, and international levels - including a Gold Medal at IPC and a top-three finish in the international Kennel Club Dog Photographer of the Year competition. A native of New Hampshire and lifelong animal lover, Tracy grew up surrounded by an eclectic mix of animals and continues that tradition today with a rotating cast of dogs and foster pets. She proudly donates her time and talent to DFW animal shelters, rescue groups, and her local Special Olympics chapter.

Registration opens on May 14

Glass photography can drive photographers crazy. In this class you’ll learn how to control reflections, light transparent objects, and photograph glowing Edison bulbs while they’re powered on without blowing out highlights or filling the glass with ugly reflections.

Yes, we’ll be mixing glass, liquid, and electricity… safely. What could possibly go wrong?

Sandra is an accomplished digital artist and educator based in Okeechobee, Florida. She has over 18 years of experience in digital art and teaching. She blends artistic vision with technical expertise while teaching how to blend photography into art pieces. As an instructor Sandra is passionate about helping others transition into and grow within the world of digital art. She works with artists of all levels, from beginners to advanced creatives. You will learn the tools In Photoshop that will be used for digital art as well as every day retouching. Sandra holds a Master of Electronic Imaging, Master Photographer, the Image Excellence Degree, and is a Certified Professional Photographer. Sandra has numerous awards: Two World Cups, Numerous Florida Photographer of the Year, Kodak, Canon, ASP Medallion Awards, Numerous Florida Artist of the Year.

Just a little history. I was the original Photoshop Painter that started PS Painting in PPA. I was told you couldn't paint in PS only Corel Painter. Many yeaS later here we are enjoying painting in Photoshop. Determination ---- not giving up in the rough patches !!

Sandra is an accomplished digital artist and educator based in Okeechobee, Florida. She has over 18 years of experience in digital art and teaching. She blends artistic vision with technical expertise while teaching how to blend photography into art pieces. As an instructor Sandra is passionate about helping others transition into and grow within the world of digital art. She works with artists of all levels, from beginners to advanced creatives. You will learn the tools In Photoshop that will be used for digital art as well as every day retouching. Sandra holds a Master of Electronic Imaging, Master Photographer, the Image Excellence Degree, and is a Certified Professional Photographer. Sandra has numerous awards: Two World Cups, Numerous Florida Photographer of the Year, Kodak, Canon, ASP Medallion Awards, Numerous Florida Artist of the Year.

Just a little history. I was the original Photoshop Painter that started PS Painting in PPA. I was told you couldn't paint in PS only Corel Painter. Many yeaS later here we are enjoying painting in Photoshop. Determination ---- not giving up in the rough patches !!

• Dallas PPA's monthly events
• Educational resources
• Degrees and certifications paths
• Navigating the website
• Image competition
• PPA Community Network structure - PPA, TPPA, DPPA, etc
• Making your voice heard
• And any questions you might have.

Registration Opens May 14, 2026

Join this hands-on, 3-hour member-to-member workshop where you'll discover how to transform ordinary flash portraits into bold, cinematic, and high-impact images using gobos and gels.

Learn practical techniques to:

• Project dramatic patterns, textures, and shadows with gobos for added depth, mood, and visual interest (think windowpane shadows, abstract overlays, or dynamic light shapes).
• Apply colored gels creatively to introduce vibrant hues, complementary contrasts, dramatic rim lighting, or atmospheric backgrounds that evoke nightclub vibes, avant-garde energy, or editorial flair.
• Combine gobos and gels with flash setups for layered, multi-dimensional portraits that stand out.

Rich Cirminello, CPP, is an award-winning commercial, fashion, boudoir, and portrait photographer based in Downtown Dallas, Texas. With over 20 years of professional experience, his provocative style blends glamour, beauty, fine art, and bold lighting to create magazine-worthy images that elevate brands, products, and individuals for publications, marketing, social media, and beyond.

Rich is also a dedicated educator and mentor. He frequently speaks at events, leads workshops on advanced lighting techniques, and helps photographers level up their craft through hands-on teaching, one-on-one mentoring, and online resources.

• Follow along step by step in a classroom setup.
• Designed for beginners & intermediates.
• Create real projects with a guided class.
• Master the concepts, make Photoshop your own.

The event is brought to you by the Dallas Professional Photographers Association and is open to both members and non-members.