Friday August 9th
6pm to 9pm
PANEL DISCUSSION: Moving Beyond Technique
What separates the good photographers from the GREAT photographers? Technique and gear certainly play a role, but that is seldom the most important element that distinguishes them. Our interactive panel discussion with four of our industry’s top photographers; husband and wife team, Jerry & Melissa Ghionis along with father and son team, David & Luke Edmonson. They will answer your questions and offer advice from their years of personal and professional experience - from the importance of finding balance in working with family, to developing a signature style, and everything in between. This lively discussion will kick-off a great weekend and is sure to inspire, titillate and educate!
Saturday August 10th
8am to 9pm
Luxurious Light & Purposeful Posing
WPPI’s most awarded photographer and first Double Grand Master, Jerry Ghionis will teach you how to add that finesse and next level of sophistication to your lighting, posing and overall workflow that will make your images truly shine. In his easy to understand and heartfelt inspirational style, Jerry will break down the steps to understanding creative triggers that will spark your thought process giving you a system to follow when you’re under pressure and are struggling to come up with your next idea. Witness and learn the art that comes before Photoshop. You will be inspired, educated and entertained by one of the industry’s brightest stars.
Sunday August 11th
8am to 9pm
Morning: How to relax your clients and evoke emotion
Your greatest asset when photographing people is your ability to connect with them. Few do this better than world renowned portrait, fashion and wedding photographer, Jerry Ghionis. He will teach you how to build trust and relax your clients so you can make them shine brighter than ever before! As a 25-year veteran of photographing people AND teaching fellow photographers all over the world for over 18 years, Jerry is a master of communication. He will help you to effortlessly make your clients laugh, cry and hold their breath.
Afternoon: Value, Mortality and Legacy
Jerry will discuss how to communicate the value on something that is priceless? How do you convince a "digital" clientele to appreciate the power of print? How do you create meaningful and soulful photographs for your clients that are irresistible? Jerry Ghionis will answer these questions and more as he’ll empower and motivate you to be the best you can be to create a thriving business and legacy for you and your clients. Jerry will share some never-before-seen work that promises to be the perfect and fitting finale to your experience. You will be educated, inspired and entertained by Jerry whom PDN magazine named as one of the top photography workshop instructors in the world.